Reimagining the job application experience.
I worked as a co-researcher and co-designer on redesigning the Indeed mobile app. The purpose of this project is meant to simulate a real-world design sprint in recreating an app for college students. This case study is a part of the Information Architecture curriculum at the University of Washington.
We began our process by going through all the user interactions within the app to get a better understanding of the experience. We noticed that there was a lot of friction in being able to complete one job application flow. The user is required to manually enter in their personal and professional information in the Indeed Resume section of the app before being able to apply to a job. If users can't apply to the job directly from the app, Indeed will redirect the user to the job post's original site in their browser to repeat the application process.
In order to understand the experience from our customer's perspective, we recruited 10 upperclassmen college students (21 - 24) who have previously applied to internships and/or jobs. We had our participants walk through the job application process within the app, asking for their opinion on their experience along the way. We concluded the study by uncovering three main user pain points.
The consistent feedback we received from a majority of our participants was that they found it tedious to have to manually fill our their resume in the app, before being able to apply to a job.
Our rationale for allowing users to parse the data from their resumes is so that in case a company did not have a formal application process established, an Indeed resume would be the only requirement for application. The assumption we made for this concept was that companies will allow Indeed to streamline their application process. This means that Indeed will be used as a platform for any and all companies to open their channels of application to Indeed users.
Along with our hypothesis, we took this opportunity to revisit the IA of the content within the app. Specifically focusing on the layout of the job descriptions. We noticed in our research that a majority of students would spend a few seconds skimming through the job description and scroll immediately to the bottom. When we asked the students why they were doing that, they told us because that's where the qualification requirements were written. When deciding which job(s) to apply to, more often than not, students would base their decision on whether or not they felt qualified for the job.
In our first iteration, we optimized for scannability of the content by experimenting with different font weights, assigning icons to the bottom nav bar, as well as maintaining a consistent use of colors throughout each page of the app.
1. Add visuals to build user trust and reduce cognitive overload
2. Simplify the resume entry and application processes
3. Bring content to the forefront and eliminate unncessary steps
4. Prioritize job overview to enhance search
Once we finalized the flow, we researched existing job search apps to get a sense of current design trends. We made sure that our redesign was created with the most recent iOS UI conventions in mind.
We used Sketch for all of the designs and Marvel to put together this interactive prototype. We made sure that the final design followed current iOS conventions. We tested the redesigned experience with our users to see if there were any more opportunities for improvement. We brought the same group of students from our initial user interviews to test the redesigned version with the streamlined application process.
The response we got from our users was that it was much easier and more intuitive to apply to jobs in our redesigned experience. The visuals really helped establish trust with our users and they felt much more confident in applying to jobs using the app.